When you’re first starting your trade business, setting up a Facebook page is usually step one. It’s free, it’s easy, and it lets you post photos of your work. But as your business grows, relying solely on social media becomes a bottleneck.

Facebook Pages for Tradies

Facebook is fantastic for community engagement. It allows you to share recent jobs, interact with locals in community groups, and build a bit of word-of-mouth momentum.

However, it has major limitations. You don’t own the platform—Facebook controls who sees your posts. Furthermore, when someone has an emergency (like a burst pipe), they don’t search Facebook; they search Google. If you only have a Facebook page, you won’t show up.

Professional Websites for Tradies

A professional website is a piece of digital real estate that you actually own. It acts as your 24/7 salesperson. It allows you to structure information logically, capture leads through dedicated forms, and most importantly, rank on Google for local search terms.

A website also carries significantly more trust. Anyone can make a Facebook page in five minutes, but a proper website shows you are an established, serious business.

Why You Need Both

The best strategy isn’t choosing one over the other—it’s using them together. Use your social media presence to build community awareness and share day-to-day updates, and use your website to capture high-intent leads from Google and convert them into paying customers.