If you’ve ever searched for a local service and seen the map with three businesses listed below it, you’ve seen the Google Local Pack. Getting your business into that top three is the fastest way to increase your phone calls.

What is Google Business Profile?

Google Business Profile (formerly Google My Business) is a free listing that allows your business to appear in Google Maps and local search results. It displays your phone number, website, reviews, and opening hours.

Why It Matters for Local Trades

Whether you’re a plumber dealing with emergencies, a builder looking for renovations, or a landscaper wanting local maintenance work, proximity matters to your customers. Google knows this, which is why it prioritizes local map listings above standard website results for trade searches.

How to Optimise Your Profile

• Complete Every Field: Don’t leave anything blank. Add your exact service areas, accurate hours, and a detailed business description.
• Add Photos Regularly: Upload photos of your ute, your team, and before-and-after shots of your work. Active profiles rank higher.
• Link to Your Website: Ensure your profile links directly to your website to pass trust signals back and forth.

Getting More Reviews

Reviews are the fuel for your Google profile. Make it a standard business practice to text a review link to every customer after a successful job. A profile with 50 five-star reviews will almost always outrank a profile with 2 reviews, and it will definitely get more clicks.