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Privacy Policy

1. Purpose

Barrell Consulting (ABN 36 499 659 686) is operated by Matt Barrell in Queensland, Australia.

In this Privacy Policy, “Barrell Consulting”, “we”, “us” and “our” refer to Barrell Consulting.

This Privacy Policy explains how we collect, hold, use and disclose personal information when you:

  • visit our website;
  • contact us;
  • request or purchase an audit;
  • purchase a product or service;
  • become a client;
  • communicate with us by phone, email, SMS or another channel; or
  • interact with websites, CRM systems, tracking systems or other technology that we manage.

This Privacy Policy should be read together with any service agreement, proposal, form notice or other terms that apply to the service you use.

2. Information we may collect

The information we collect depends on how you interact with us.

It may include:

  • your name;
  • business name;
  • job title or role;
  • email address;
  • telephone number;
  • business address;
  • website address;
  • Google Business Profile details;
  • social media or business profile links;
  • services and service areas;
  • enquiry details;
  • information submitted through forms;
  • audit application information;
  • booking and appointment information;
  • correspondence with us;
  • support requests;
  • communication preferences;
  • CRM activity and customer account information;
  • call details and call metadata;
  • billing and transaction information;
  • website usage and analytics information;
  • device, browser and approximate location information; and
  • other information reasonably required to provide an agreed service.

We do not normally need sensitive personal information and ask that you do not provide it unless it is genuinely required for a particular purpose.

3. How we collect information

We may collect personal information directly from you when you:

  • complete a website form;
  • request an audit;
  • purchase a service or product;
  • book a meeting;
  • become a client;
  • contact us by email, SMS, telephone or social media;
  • participate in a meeting or support conversation;
  • provide information during onboarding; or
  • otherwise communicate with us.

We may also collect information automatically through technologies such as:

  • cookies;
  • website analytics;
  • call tracking;
  • CRM systems;
  • form and booking systems;
  • website security tools; and
  • advertising or conversion tracking where enabled.

We may also receive business-related information from publicly available sources such as business websites, Google Business Profiles, public directories and social media profiles.

4. Information supplied by our clients

Some Barrell Consulting services involve working with information supplied by a client about their own customers, leads or enquiries.

For example, a client may provide contact information for the purpose of:

  • review requests;
  • enquiry follow-up;
  • quote follow-up;
  • customer reactivation;
  • appointment reminders;
  • lead tracking; or
  • other agreed CRM and communication services.

Where a client provides this information, we use it only for the agreed service and in accordance with the client’s lawful instructions.

Clients are responsible for ensuring they have the right to provide that information to us and that any required permissions or consents have been obtained.

We may refuse to send bulk email or SMS campaigns where appropriate consent or lawful authority cannot reasonably be demonstrated.

5. Why we collect information

We may use personal information to:

  • respond to enquiries;
  • provide quotes;
  • assess audit applications;
  • prepare and deliver Google Maps or Local SEO audits;
  • provide Google Business Profile services;
  • provide website services;
  • manage client accounts;
  • provide review-management services;
  • configure CRM and lead-management systems;
  • provide enquiry and quote follow-up systems;
  • set up call and lead tracking;
  • process purchases and payments;
  • manage appointments;
  • provide support;
  • communicate with clients;
  • improve our website and services;
  • measure website and marketing performance;
  • protect our systems from misuse or security threats;
  • maintain business records;
  • resolve disputes; and
  • comply with legal or regulatory requirements.

We do not sell personal information.

6. Call tracking and call recording

Some services may use call-tracking telephone numbers so that calls and lead sources can be measured.

A tracking number may forward calls to the business’s normal telephone number while recording information such as the time, source and duration of the call.

Calls may also be recorded where this feature has been enabled.

Where calls are recorded, we will provide any notice or obtain any consent required by applicable law.

Recordings may be used for purposes such as service delivery, quality assurance, lead tracking, customer support or resolving disputes.

7. Email and SMS

We may use email or SMS to:

  • respond to an enquiry;
  • provide requested information;
  • send service-related communications;
  • confirm bookings;
  • provide account or project updates; or
  • send marketing communications where permitted.

Where required, marketing communications will only be sent where we have appropriate consent or are otherwise permitted by law.

Commercial email and SMS communications will identify the sender and provide a functional method to unsubscribe.

If you unsubscribe from marketing communications, we will action the request within the period required by law.

Unsubscribing from marketing does not prevent us from sending communications that are reasonably necessary to provide a service you have requested or purchased.

8. Cookies and website analytics

Our website may use cookies and similar technologies to operate the website, understand website use and improve our content and enquiry process.

We use tools such as Google Analytics 4 to understand information including:

  • pages visited;
  • approximate geographic location;
  • device and browser type;
  • referral source;
  • time spent on the website; and
  • website interactions.

We may also use advertising and conversion-measurement tools such as Google or Meta technologies where these are enabled.

You can usually control or restrict cookies through your browser settings. Blocking some cookies may affect how certain website functions operate.

9. Payments

Payments may be processed through third-party payment providers such as Stripe or other payment services used by Barrell Consulting.

Payment providers may collect information required to process the transaction.

Barrell Consulting does not intentionally store complete credit or debit card numbers on its own website or systems.

We may retain transaction information such as:

  • customer name;
  • invoice information;
  • transaction amount;
  • payment status; and
  • transaction reference.

10. Third-party service providers

We use third-party technology and service providers to operate our business and deliver services.

Depending on the service being provided, these may include providers for:

  • website hosting;
  • WordPress and website management;
  • forms and booking systems;
  • CRM and marketing automation;
  • email delivery;
  • SMS and telephone services;
  • call tracking;
  • cloud storage;
  • analytics;
  • advertising;
  • payment processing;
  • security and backups;
  • Google Business Profile management;
  • Local SEO and keyword research;
  • rank tracking;
  • reporting; and
  • artificial intelligence and automation.

Providers we may use include:

  • HighLevel;
  • Hostinger;
  • WordPress;
  • Elementor;
  • Google;
  • Stripe;
  • Meta;
  • OpenAI;
  • Local Falcon;
  • DataForSEO; and
  • telecommunications, email and cloud providers integrated with those services.

 

These providers may only receive the information reasonably required for the relevant function or service.

11. Google API and OAuth Data

Where you authorise Barrell Consulting to connect to a Google service, we may access data from services such as Google Ads, Google Analytics, Search Console and Google Business Profile for the purpose of providing reporting, analysis, account management and agreed marketing services. 

Access is limited to the permissions you approve. Authentication credentials and refresh tokens are protected using restricted-access systems and are not sold or disclosed for unrelated purposes. Google user data is used only to provide or improve the services you have authorised. 

Barrell Consulting’s use and transfer of information received from Google APIs will comply with the Google API Services User Data Policy, including applicable Limited Use requirements.

You can revoke Barrell Consulting’s access through your Google Account or by contacting us.

12. AI & Automation

Barrell Consulting may use artificial intelligence and automated systems to assist with tasks such as:

  • audit analysis;
  • keyword and competitor research;
  • reporting;
  • content drafting;
  • summarising information;
  • workflow automation;
  • categorising enquiries; and
  • internal business administration.

We aim to avoid providing unnecessary personal or sensitive information to AI systems.

AI-generated material may be reviewed, edited or verified before being relied upon for important client work.

We do not currently use automated systems to make decisions about individuals that would, by themselves, significantly determine an individual’s legal rights or access to essential services.

13. Overseas Processing

Some of the technology providers we use operate internationally.

As a result, personal information may be stored, processed or accessed outside Australia.

Overseas locations are likely to include the United States and countries within the European Economic Area, as well as other locations used by our service providers and their infrastructure partners.

The exact countries involved may change as technology providers update their systems and data-processing arrangements.

Where Australian privacy law applies to an overseas disclosure, we will take reasonable steps required by that law in relation to the disclosure.

14. Security

We take reasonable administrative and technical steps to protect personal information from:

  • misuse;
  • loss;
  • unauthorised access;
  • unauthorised modification; and
  • unauthorised disclosure.

Measures may include:

  • access controls;
  • account permissions;
  • strong passwords;
  • multi-factor authentication where available;
  • secure hosting;
  • software updates;
  • backups; and
  • limiting access to people who reasonably require it.

No internet, email, telecommunications or storage system can be guaranteed to be completely secure.

If we become aware of a serious data incident, we will investigate it and take appropriate action, including any notification required by applicable law.

15. How long we keep information

We keep personal information only for as long as reasonably necessary for purposes such as:

  • delivering the requested service;
  • maintaining client and transaction records;
  • providing support;
  • resolving disputes;
  • maintaining security;
  • meeting accounting, tax or legal obligations; or
  • protecting legitimate business interests.

Information that is no longer reasonably required may be deleted, de-identified or securely disposed of where practical.

Some information may remain temporarily in backups or archived systems before being removed through normal system processes.

16. Access & Corrections

You may contact us if you want to:

  • request access to personal information we hold about you;
  • correct information that is inaccurate or out of date;
  • update your contact details;
  • withdraw marketing consent; or
  • ask a question about how your information is handled.

We may need to confirm your identity before providing access to or changing personal information.

In some circumstances we may be unable or not required to provide access to certain information. Where appropriate, we will explain why.

17. Privacy complaints

If you believe we have mishandled your personal information, please contact us using the details below.

Please provide enough information for us to understand and investigate the issue.

We will aim to acknowledge your complaint promptly and respond within a reasonable period, generally within 30 days.

If the Privacy Act 1988 applies to Barrell Consulting and you are not satisfied with our response, you may also be able to make a complaint to the Office of the Australian Information Commissioner (OAIC).

18. Anonymity

You can browse most public areas of our website without directly identifying yourself.

However, technical information may still be collected through normal website, security or analytics systems.

We will generally need identifying information where it is necessary to:

  • respond to an enquiry;
  • provide an audit;
  • process a purchase;
  • provide a service;
  • manage an account; or
  • communicate with you.

19. Changes to this Privacy Policy

We may update this Privacy Policy when:

  • our services change;
  • our technology providers change;
  • our information-handling practices change; or
  • relevant legal requirements change.

The current version will be published on this page.

Last updated: 13 August 2026.

20. Contact us

For privacy questions, access or correction requests, marketing opt-outs or privacy complaints, contact:

Privacy Contact: Matt Barrell

Business: Barrell Consulting
ABN: 36 499 659 686
Email: matt@barrellconsulting.com.au
Phone: 0435 368 640
Location: Brisbane and Moreton Bay, Queensland, Australia

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